A Brief History of Time Summary Essay - 1371 Words

Theoretical Physics, a modern topic of science with an extremely deterring sound and famous for being beyond complex, is a subject which cannot be explained with ease. Stephen Hawking, the most famous living scientist today, wrote A Brief History of Time in 1988, updated in 1996, in order to take upon this daunting task of explaining basic theoretical physics to a population who had previously barely studied any science. Within A Brief History of Time, Hawking touches upon seven topics in-depth while easily explaining them in a simple manner: our picture of the universe, space and time, the expanding universe, the uncertainty principle, elementary particles and the forces of nature, black holes, and the origin and fate of the universe.†¦show more content†¦Thus, the ether was created. Albert Einstein proposed though that the ether was not needed, for objects do not have to be at absolute rest as long as there was no absolute time. Thus, the theory of relativity was developed . In his discussion of light, Hawking cites that light is described by a cone. The top of the cone represents the future path of light, the bottom half of the cone represents the past path of the light, while the central vertex represents the actual light. In the third chapter, Hawking takes upon the continuous and accelerated expansion of the universe. In order to prove this, he uses the â€Å"Doppler shift† which is almost identical to the Doppler Effect. In sound, the Doppler Effect creates an increasingly louder sound as the event approaches us, and then as the event moves away the sound begins to dull. In light the same basis applies, but with a color shift. Blue shifting and red shifting are the opposite effects of the â€Å"Doppler shift†. When objects are moving away from us, their light is shifted in the red direction on the electromagnetic spectrum. Inversely, as objects approach us; their light is shifted in the blue direction. Hawking uses this to prove the expansion of the universe, for many stars found by Edwin Hubble, of whom the Hubble telescope is named after, are observed to be red shifted. Thus, Hawking cites theShow MoreRelated Presidential Campaigns From George Washington to George Bush by Paul F. Boller Jr. 586 Words   |  3 PagesIntelligence in Washington, D.C. He taught history as a professor at several universities, including Southern Methodist University in Dallas, Texas (1948-1966), the University of Texas at Austin (1963), Queens College in New York (summer of 1964), the University of Massachusetts at Boston (1966-1976), and Texas Christian University in Fort Worth, Texas (1976-1983). He published numerous books, the most famous of which was Presidential Anecdotes in 1981. Theme A brief and humorous look at the differentRead MoreThe Issue Of Medical Marijuana Programs Essay875 Words   |  4 Pagespart of what may be considered standard care. Remedy’s or treatments have been an integral part of both human and medical history since the dawn of time, and has evolved in various forms through the course of time. This fact was highlighted on a timeline of The History of Medicine, I will present two historical events that form the starting point of recorded medicine history: †¢ 2600 BC - The Egyptian Imhotep describes the diagnosis and treatment of 200 diseases. †¢ 460 BC- Birth of Hippocrates, theRead MoreEqual Employment Opportunity Commission, Petitioner V. Abercrombie And Fitch Stores, Inc.701 Words   |  3 PagesGyuhwan Park February 11, 2016 Professor. Jonathan Martin Legal Environment of Business Brief Summary Case Name: Equal Employment Opportunity Commission, Petitioner v. Abercrombie Fitch Stores, Inc., No. 14-86 (2015) Factual History: Ms. Samantha Elauf is a woman who is a practicing Muslim applied for a job at Abercrombie Fitch Co., which is a national chain of clothing stores. Elauf was interviewed by the store’s assistant manager Heather Cooke, and her interview so went well that it appearedRead MoreMao Zedong Of The Peasant Movement1005 Words   |  5 PagesWritten Summary of Group 4 Presentation The Summary of Document 8.2 Brief Introduction: Document 8.2 is the first four sections of â€Å"Mao Zedong’s Report on an Investigation of Peasant Movement in Hunan†, which was written by Mao Zedong when he visited Hunan province in 1927. In this document, from personal perspective, Mao argued the importance of the peasant issues, then described how the peasant associations became organized, how the peasants fought with the local tyrants and gentry, and how theyRead MoreBusiness Critique of Yoga Center828 Words   |  4 Pagesshould incorporate, in general, all the critical aspects of business that directly or indirectly affect it. The entire, well laid-out business plans need to have core components in it. The five crucial components of a business plan are: Executive summary section Business Section. Market Analysis Section Financing Section Management Section (Stewart, 2008) http://ezinearticles.com/?Five-Crucial-Components-of-a-Business-Planid=12178 All the business plans fail to incorporate these fiveRead MoreStrategy for Home Depot1316 Words   |  6 PagesDevelopment †¢ Company: DK Corporation †¢ Dept.: Overseas Sales Team ì  ´Ã¬Ëœ Ãª ·Å" ì‹  Ãª ² ½Ã¬â€¹  Shin, Kyung Sik ê ¹â‚¬Ã¬ §â‚¬Ã¬â€" ° Kim, Ji Yeon 1 Contents of Presentation 1. HD Introduction 2. Summary of Article 3. Issues 4. Recommendation Implementation 5. Conclusion PRESENTATION TITLE GOES HERE 2 Home Depot 3 Home Depot [Company History] †¢ Founded in 1978 (by Bernard Marcus, Arthur Blank, Ron Brill and Pat Farrah) †¢ American retailer of home improvement and construction products and services. †¢ Head QuarterRead MoreSolution Focused Brief Therapy And Its Goals1401 Words   |  6 Pagesdefines the Solution-Focused Brief Therapy and its goals, strategies and techniques. This approach focuses on individuals devising solution for problems rather than solving problems. Solution building is a collaborative effort between therapy and client. SFBT concentrates on the clients’ strengths and resources and belief that the therapist is not the expert but rather client is the expert. SFBT was developed by Steve De Shazer and Insoo Kim Berg and their team at the Brief family Therapy Center in MilwaukeeRead MoreAbortion: A Heated Debate and Hot Topic in the United States Essay1256 Words   |  6 Pagesthere are a history of abortion laws and a very important case known as Roe vs. Wade whi ch played a huge role in determining what laws on abortion are in the present. Additionally, the case of Roe vs. Wade was a pivotal moment in history changing the laws of abortion. Before Roe v. Wade the idea of abortion was a very controversial topic. Yet, abortion was frowned upon in many places around the world with the United States included. Abortion dates all the way back to medieval times in WolfgangRead MoreMs. Alicia Castellanos : A Woman s Shelter On 10 / 25 / 2016955 Words   |  4 PagesClient was appropriately dressed for the weather. Client walks with a limp. Brief Social History: (Background information on applicant: birthplace, structure of family at birth, who raised applicant, number of siblings, history of foster care, what life was like for the person as she was growing up. Identification of any family problems experienced in family origin and in own family. Marital status and marital history including ages, whereabouts and legal status of any children.) Ms. CastellanosRead MoreBusiness Plan for a New Energy Drink Company1053 Words   |  5 PagesOutline 1. Table of Contents 2. Introduction 3. Executive Summary: Write this last. It’s just a page or two of highlights. 4. Company Description: Legal establishment, history, start-up plans, etc. 5. Product: Describe what you’re selling. Focus on customer benefits. 6. Market, Sales, and Development: You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation: Be specific. Include management responsibilities with

Nietzsche And Mill s Theory Of Morality Essay - 1505 Words

Nietzsche and Mill have explored the theory of ‘morality’ from different perspectives. The two philosophers appear to get along that the notion ‘morality’ has been exploited to a great extent, though a little certainty has been provided on the issue. The two philosophers agree on the complexity of the issue. Mill’s theory of ethics is based on the concept of ‘utility. The philosopher provides the meaning of the idea as it has been largely perverted. Nietzsche stipulates that ‘morality’ is not a common notion due to the existence of ‘the masters’ and ‘slaves. Thus, ‘morality’ can be regarded from the perspective of the ‘masters, and ‘slaves, respectively. Both ethical theories have the right to be like each of them contributes to understanding the origins of ‘morality. However, in his theory, Nietzsche is trying to explore the human nature beyond good and evil, while Mill simplif ies the human nature. Thus, Nietzsche would criticize Mill’s theory. To begin with, Nietzsche’s contribution to the study of ‘morality’ has three core aspects: a criticism of moral genealogists, modern evolutionary theory, and a critique of moral values (Ansell-Pearson, xv). For Nietzsche, reading morality is complex due to the numbers of errors people have incorporated into their fundamental ways of thinking, feeling and living (Ansell-Pearson, xvi). Furthermore, these errors are the example of an individual’s complete ignorance of oneself and the world. For years, people have beenShow MoreRelated Ethical and Philosophical Questions about Value and Obligation977 Words   |  4 Pagesethics of Mill, Kant, Aristotle, Nietzsche, and the ethics of care? III For Mill, the question is what is the relation between his (metaethical) empirical naturalism and his (normative) qualitatively hedonist value theory and his utilitarian moral theory? One place we can see Mill?s empiricism is his treatment, in Chapter III, of the question of why the principle of utility is ?binding?, how it can generate a moral obligation. Compare Mill?s treatment of this question with Kant?s treatmentRead MoreNietzsche And Mill s Ideas Of Freedom1243 Words   |  5 Pagesobjective of identifying common ground between Nietzsche and Mill’s ideas of freedom is to define freedom adequately so that it can be used as a basis for comparison. Each theorist’s opinion on what freedom is, however, appears to be fairly distinct. Mill might describe freedom as the absence of constraints to original, individual thought, whereas Nietzsche conceptualizes freedom as continual self-overcoming to evolve a more actualized self. Freedom for Nietzsche is overcoming wrong beliefs and creatingRead MoreBoth Mill And Nietzsche Would Argue That The Singularity1342 Words   |  6 PagesBoth Mill and Nietzsche would argue that the singularity of values, or preconceived, undivided ideas of truth, is an impediment to freedom. Nietzsche’s perspective further details how utility theory, as a method to determine freedom, inhibits freedom, as it appears to support the singularity of values. He would argue that prescribing a moral good of utility and saying that it is good for society as a whole, is promoting cultural specificity in that it assumes that one idea is good for everyone. NietzscheRead MoreNietzsche s Philosophy On Personal Life And Education1200 Words   |  5 PagesFriedrich Nietzsche was a German, writer, poet, thinker and philopher. He was renowned for his ideas on the end of religion, existentialism and the concept of good and evil. Nietzsche focused essentially on the end of religion. He once declared that â€Å"God is dead†, a statement that decidedly defied Christianity as well as morality. According to the Stanford Encyclopedia of Philosophy, he was rapt in the development of â€Å"individual and cultural health, and believed in life, creativity, power, and down-to-earthRead MoreThe Universal Declaration Of Human Rights3323 Words   |  14 Pagesinternational treaties. Even so, human rights violations oc cur on an almost daily basis in countries around the world. The term seems to be at the forefront of contemporary political discourses, with its meaning at most times remaining unclear. In theory, human rights serve the sole purpose of protecting the inherent dignity of all representatives of the human family (UDHR 1948) However, there is much disagreement when it comes to theoretically justifying that each human being has rights by virtueRead MoreAn Overview Of The Ethical1407 Words   |  6 Pagesphilosophers through the centuries have had a tremendous impact on the way modern society thinks. ØïÆ'Ëœ Friedrich Nietzsche (1844-1900) influenced modern thinking with his â€Å"God is dead† philosophy. This meant that there was no longer any room for God in an enlightened and civilized society. ØïÆ'Ëœ John Stuart Mill (1806-1873) helped popularize the philosophy of utilitarianism. The basic idea is that morality is determined based upon what is the greatest good for the greatest number of people. ØïÆ'Ëœ Immanuel Kant (1724–1804)Read MoreExistentialism vs Essentialism23287 Words   |  94 Pagesthat things have a set of characteristics that make them what they are, amp; that the task of science and philosophy is their discovery amp; expression; the doctrine that essence is prior to existence While, Existentialism:A philosophical theory or approach, that emphasizes the existence of the individual person as a free amp; responsible agent, determining their own development through acts of the will. Existentialism * is a philosophical term which posits that individuals createRead MoreChristian Ethics in a Postmodern World Essay example6531 Words   |  27 Pagesof the industrialist and capitalist expansion and domination; and modernity as the sum total of modern, modernism, and modernisation. The concept of ‘postmodern’ evolves according to different perspectives of the different scholars. C. Wright Mills (1961: 184) treats postmodern as ‘the Fourth Epoch’ following ‘the Modern Age’ when the liberalism and socialism born of the Enlightenment have both virtually collapsed as adequate explanations of the world and the ideas of freedom and of reasonRead MoreThe Harsh Reality: Crime and Punishment Essay1926 Words   |  8 Pagesundergoes transformations in all facets of his life, many of which are attributed to his infatuation with Marmeladov’s humble daughter, Sonia, who has been forced into prostitution to support her family. Raskolnikov sees her as a fellow transgressor of morality but also as a savior who will renew him. His love for her causes him to decry his nihilistic lifestyle and expiate, ending his self-imposed alienation. Raskolnikov’s egotism alienates him from society, for he views all others as subordinate. HeRead MoreFreedom and responsibility2848 Words   |  12 PagesThe idea of Freedom and Responsibility itself states that Human beings have free will, that is, distinctive causal powers or a special metaphysical status, that separate them from everything else in the universe. They can act on the basis of reason(s). They have a certain set of moral or proto-moral feelings. They are the only rational beings in the universe hence with the free will comes to them the Responsibility, moral responsibility of their actions and decisions. Responsibility has also been

Abortion is Womens Rights

Question: Discuss about theAbortion is Womens Rights. Answer: Introduction A woman is a person and must be regarded in the same way. She is not just a vessel for the fetus. However, the opposite is what happens in reality. Abortion is a significant part of womens rights, and women are distressed both individually and as a gender (Russo and Steinberg 2012). Abortion is Womens Rights A womans ambitions for education, employment and accommodation or any sort of self-determination is dependent on her ability to decide to or not and when, if at all, to bear children. If denied the right to abortion, women have to bear the blunt of all hardship and blame for unwanted pregnancies, forgetting that men are responsible too, and unwanted pregnancies arise from forced intercourse. Pregnant women and mothers become second-class citizens, and they become subject to state control, monitoring and punishment even (Boseley 2016). Her resources become limited and she becomes a submissive of the society, barred from achieving their full potential. Control over ones own body is a key moral right. Not allowing women to abort an unwanted pregnancy is depriving them of this right. The fetus is inside the womens body and according to the right to physical integrity, unwanted invasion of ones body would be an act of violation of human rights and personal choice. An unwilling woman should not be forced into being the life-support system for the fetus - no human rights laws can argue against that. Reproductive liberty is a fundamental right (Bbc.co.uk 2016). Abortion rights are essential for gender equality. Freedom of abortion helps women attain social, economic and political parity. Not giving women that freedom violates their civil liberties and creates a situation of gender biasness. A woman not given the right is forced into continuing the pregnancy and looking after the child for years. Giving them the right to choose their future would help them achieve an equal status with men, as men do not get pregnant and remains unrestricted (The Nation 2016). The society does not consider pregnancy as beautiful, but an unstable situation in need of support. It makes a woman unaware of her own beauty and think of herself as a nuisance. She is burdened with the responsibility of considering the unborn rights, diminishing her own. Even the society does not back a woman with children, either considering her weak and unfit for any kind of work, or giving low wages and firing them from job to avoid adjustments from the organizations side. Conclusion It can be understood from all the discriminations that a woman needs unrestricted access to abortion rights for deriving equality with men. She needs the complete right over her own body. If not given, a woman can never achieve the same moral status as men. References Bbc.co.uk. 2016. BBC - Ethics - Abortion: Arguments in favour of abortion. [online] Available at: https://www.bbc.co.uk/ethics/abortion/mother/for_1.shtml Boseley, S. 2016. Irish women report relief and gratitude after using abortion pills. [online] The Guardian. Available at: https://www.theguardian.com/world/2016/oct/17/home-abortion-kits-women-ireland-study Russo, N.F. and Steinberg, J.R., 2012. Contraception and abortion: Critical tools for achieving reproductive justice.Reproductive justice: A global concern, pp.145-171. The Nation. (2016). Gender Equality Is Not Possible Without Abortion. [online] Available at: https://www.thenation.com/article/gender-equality-is-not-possible-without-abortion/

Research Proposal on Components of Marketing Essay Example

Research Proposal on Components of Marketing Essay Components of marketing are the elements to be mentioned during the planning of the marketing strategy of every company. There are many components which are worth attention, but still, there are several points which define the success or failure of the marketing strategy of the business. Before the creation of the business plan, one should work out the detailed and practical marking strategy which will promote and advertise the product on the market, because without the smart organization of advertising even the best product will never attract the attention of the customers. The essential component of marketing is the research of the market. The expert will need to analyze what products are accessible on the market and what target audience buys them. Moreover, one should learn about the competition in the sector of the market to understand whether there are chances to attract clients with the help of the production. Then, the expert should describe the product which he wants to introduce on the market. The description should contain the beneficial qualities to be interesting to the customers. Then, it is of vital importance to think about the means of advertising – the TV ads, the Internet ads, printed ads, etc. Moreover, it is possible to create the schedules and principles of discounts and sales which will attract customers with the reduced prices and special offers. Next, the businessman has to think about the costs of the product and the methods of its branding to create the image of the product and persuade consumers to pay more for it. In the end, one should evaluate how much money he can spend on the marketing strategies and assess their effectiveness. We will write a custom essay sample on Research Proposal on Components of Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Components of Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Components of Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Components of marketing are the crucial concepts, methods, processes, and actions which have to be carried out for the efficient development of the firm and its marketing strategy. The student can observe the problem on components of marketing in detail to prepare a logical and well-formatted persuasive research proposal which will suggest his point of view concerning the elements of marketing and their value for the improvement of the company’s income. One can design his methods for the research to observe the problem from the alternative sides to convince the professor in the right choice of the topic for the analysis. It is quite tricky for the inexperienced student to prepare a well-structured and logical assignment which is supposed to convince the professor in the intelligence of the student, so a free sample research proposal on components of marketing will be quite useful in this case. It is wise to read a free example research proposal on components of marketing and learn about the methods of the smart analysis of the topic and the persuasive presentation of the arguments. At EssayLib.com writing service you can order a custom research proposal on Components of Marketing topics. Your proposal will be written from scratch. We hire top-rated PhD and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all proposal details: Enjoy our professional research proposal writing service!

Herrick The marshal of Salem Essay Example

Herrick The marshal of Salem Paper Mr Hale is nearly 40, tight-skinned, eager-eyed intellectual. A young minister reputed to be an expert on witchcraft. Mr Hale is called in to Salem to examine Parriss daughter Betty. His intimate liking toward Proctor actually stuns we, as readers, that a third party could be so understanding and is able to try and console those in need. In this case, Hale actually proves to be a upright citizen who tries to save Proctor from the noose by advising him to succumb to a false crime. His intentions were good like a committed Christian and hater of witchcraft. It is his assurance that we cannot look to superstition in this. The Devil is precise. His critical mind and intelligence save him from falling into blind fervor. His arrival sets the hysteria in motion, although he later regrets his actions and attempts to save the lives of those accused. Elizabeth Proctor Elizabeth does not appear until the beginning of Act Two. She is referred to beforehand, notably in a scathing comment by Abigail. When we first hear her, though, she is singing lullabies to her children, giving us the impression of a homely woman. The atmosphere in the Proctor household tells us that she has had difficulty in coming to terms with her husbands brief adultery. She is accused by both Proctor and Abigail of being cold and she confirms this opinion of herself in the last act. But she is no fool and understands well Abigails intentions, well before Proctor himself does. Her love and understanding of John is crystal clear in the last act when she leaves him to make his own decision over whether to confess. We will write a custom essay sample on Herrick The marshal of Salem specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Herrick The marshal of Salem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Herrick The marshal of Salem specifically for you FOR ONLY $16.38 $13.9/page Hire Writer She undoubtedly recognizes that he will not be able to live with a decision to confess, but she allows him to come to his own realisation of this. Danforth Deputy Governor Danforth represents both the authority of the Law and the Church within this community. He takes his position seriously and seizes every opportunity to impress the importance of his work upon others. This is reflected in some of the long, serious speeches he gives in Act Three. His determination to enforce the Law is unrelenting. He is not interested in the individual and will not allow the work of the court to be questioned. His manner is inflexible and unemotional. It is impossible to tell why he does not accept the horror of the situation. Does he actually believe all that the girls allege? Or does he think that events have gone too far, but to stop the process would undermine his authority? Proctor has no doubt that Danforth is allowing himself to be fooled, and that he will be damned because of it Giles Corley An elderly but feisty farmer in Salem, famous for his tendency to file lawsuits. Giless wife, Martha, is accused of witchcraft, and he himself is eventually held in con-tempt of court and pressed to death with large stones. As the start of the play, Corey is something of a comic character and Proctor deals with his argumentative tendency is a good-natured way. He unwittingly implicates his wife in witchcraft, and whilst protesting to the court refuses to name an informant, and so is arrested himself. The grim manner of his death being pressed by great weights to try to force an answer is poignantly revealed to Proctor in jail. The Putnams A bitter couple, who between them represent the worst aspects of Salem society such as jealously, small-mindedness and greed, it was Ann Putnam that sent her daughter to conjure spirits in the first place and Thomas Putnam sought to gain from the tragedy of others. Thomas Putnam A wealthy, influential citizen of Salem, Putnam holds a grudge against Francis Nurse for preventing Putnams brother-in-law from being elected to the office of minister. He uses the witch trials to increase his own wealth by accusing people of witchcraft and then buying up their land. Ann Putnam Thomas Putnams wife. Ann Putnam has given birth to eight children, but only Ruth Putnam survived. The other seven died before they were a day old, and Ann is con-vinced that they were murdered by supernatural means. Ruth Putnam The Putnams lone surviving child out of eight. Like Betty Parris, Ruth falls into a strange stupor after Reverend Parris catches her and the other girls dancing in the woods at night. Rebecca Nurse Francis nurses wife, the elderly and respected Rebecca is a wise, sensible, and upright woman, held in tremendous regard by most of the Salem community, and one of the voices of good sense in the play. Hale has already heard of her good reputation before meeting her. However, she falls victim to the hysteria when the Putnams accuse her of witchcraft and she refuses to confess. The conviction of Rebecca reveals how low the community at Salem has fallen. She goes to her death with dignity and acceptance Francis Nurse A wealthy, influential man in Salem. Nurse is well respected by most people in Salem, but is an enemy of Thomas Putnam and his wife. Mary Warren Mary is the Proctors servant. She is weak and easily influenced, so it is ominous that Proctors evidence rests on Marys confession. She can barely speak in the courtroom and its relatively simple for Abigail to turn her. This is devastating for Proctor as Mary then testifies against him. Tituba Reverend Parriss black slave from Barbados. Tituba agrees to perform voodoo at Abigails request Betty Parris Reverend Parriss ten-year-old daughter. Betty falls into a strange stupor after Parris catches her and the other girls dancing in the forest with Tituba. Her illness and that of Ruth Putnam fuel the first rumors of witchcraft. Martha Corey Giles Coreys third wife. Marthas reading habits lead to her arrest and conviction for witchcraft. Ezekiel Cheever A man from Salem who acts as clerk of the court during the witch trials. He is upright and determined to do his duty for justice. Judge Hathorne A judge who presides, along with Danforth, over the witch trials. Herrick The marshal of Salem. Mercy Lewis Servant to the Putnam household. She is a merciless girl who seems to delight in the girls activities. The threats Abigail uses on the other girls are unnecessary for Mercy. When Abigail eventually leaves town, Mercy goes with her.

Free Essays on The House on the Strand

â€Å"The House on the Strand† is an extraordinary book dealing with a fascinating subject in an intriguing way. Its author Daphne du Maurier takes a fresh approach to time travel, through the use of a drug that sends the user back through time. This drug has apparent addictive qualities, pulling the main character, Dick Young deeper and deeper into a previous world, but as the book proceeds, it is deliberately confused. Is the drug addictive? Or is the addiction his fascination with this world and its people? Perhaps it’s a mix of them both as the drug expands his consciousness to the point where all he sees is so vivid and pure he can’t help but be attracted to this world. The author, through seamlessly melding two worlds into one, brings the personal crises of the main character Richard Young to the fore of the story. Are these experiences hallucinatory, a subconscious escape from dissatisfaction with his own marital life? Or has he really travelled back in time? If he has indeed travelled back in time then these experiences match his subconscious and it is a true escape from the life he lives. More and more he grudges the hours spent away from these people of long ago, resentful of the time that must be given to his loving though suspicious wife and to his stepsons, intruders into his secret life. This is carefully written and neutrally written so as not to bias the reader either way, to the wife or to Richard. With immense skill, the tension is kept on both levels and as Dick grows ever more obsessed by his trips into the past, so the reader begins to share his addiction, and to find that past and present become inextricably, perilously mixed. As he takes successive "trips", though each lasts only a short time, always he is back in the same surroundings. Invisible, inaudible, he finds that he is a kind of alter ago of Roger Kylmerth, steward to Sir Henry Champernoune, lord of the manor of Tywardreath. He witnesses intrigue,... Free Essays on The House on the Strand Free Essays on The House on the Strand â€Å"The House on the Strand† is an extraordinary book dealing with a fascinating subject in an intriguing way. Its author Daphne du Maurier takes a fresh approach to time travel, through the use of a drug that sends the user back through time. This drug has apparent addictive qualities, pulling the main character, Dick Young deeper and deeper into a previous world, but as the book proceeds, it is deliberately confused. Is the drug addictive? Or is the addiction his fascination with this world and its people? Perhaps it’s a mix of them both as the drug expands his consciousness to the point where all he sees is so vivid and pure he can’t help but be attracted to this world. The author, through seamlessly melding two worlds into one, brings the personal crises of the main character Richard Young to the fore of the story. Are these experiences hallucinatory, a subconscious escape from dissatisfaction with his own marital life? Or has he really travelled back in time? If he has indeed travelled back in time then these experiences match his subconscious and it is a true escape from the life he lives. More and more he grudges the hours spent away from these people of long ago, resentful of the time that must be given to his loving though suspicious wife and to his stepsons, intruders into his secret life. This is carefully written and neutrally written so as not to bias the reader either way, to the wife or to Richard. With immense skill, the tension is kept on both levels and as Dick grows ever more obsessed by his trips into the past, so the reader begins to share his addiction, and to find that past and present become inextricably, perilously mixed. As he takes successive "trips", though each lasts only a short time, always he is back in the same surroundings. Invisible, inaudible, he finds that he is a kind of alter ago of Roger Kylmerth, steward to Sir Henry Champernoune, lord of the manor of Tywardreath. He witnesses intrigue,...

E-commerce, Monster. Inc Essay Example | Topics and Well Written Essays - 750 words

E-commerce, Monster. Inc - Essay Example This strategy is based on co-operative business activities between two or more firms, entered into for strategic reasons, involving the creation of a separate business entity under joint control and ownership. For Monster.com this is a very attractive strategy which helps to save millions of dollars on advertising. For instance, "the combination of AOL Europe's strong consumer reach and Monster's established leadership position in the global recruiting market will result in a robust European career center for both job seekers and employers" (Monster.com Announces Strategic Alliance With AOL Europe, 2006). International expansion through strategic acquisitions helped monster to expend globally. Acquisition policy is undoubtedly the most radical growth strategy open to management in that it represents a deliberate attempt to change the nature of the business. When the overall market has been growing, it is easy for companies with a small market share to gain share. This is because the absolute level of sales of the established companies may still be growing. In 2004 Monster.com acquired jobpilot which "provides Monster with the leadership position in Germany, a key growth opportunity for Monster Europe, and it will significantly extend Monster's reach, capabilities and footprint in central Europe" (Monster World Wide Expands, 2006). Strategic alliances helped Monster.com to expand to Asian countries, for instance MonsterIndia.com. Minor strategic acquisitions took place in 1998 and involved Future Pages, College Town U.S.A. and Golden Key National Honor Society. These alliances were aimed to involve college jobseeker in online college marketplace nationwide. (TMP Worldwide's, 1999). Making a name for itself strategy also helps Mionster.com to strengthen its brand and increase market share. This enables further commercial opportunities for the brand owners and legitimizes the investment in website development and maintenance. In this respect, connecting the brand site and the social aptitude of community participants potentially creates a new marketing tool. Advertising during a Super Bowl and other sports events is a part of this strategy, which proved its effectiveness. Customers integrate all their experiences of observing, using, or consuming a service with everything they hear and read about it. Information about Monster.com comes from a variety of sources and cues, including advertising publicity, sales personnel, and packaging. Brand equity can also be thought of as an asset representing the value created by the relationship between the Monster brand and customers over time. (www.monster.com) Online community is one of the most important PR strategies applied by Monstar.com. On-line community improves communication and interaction between job-seekers and managers of the company. It becomes an interactive system that allows individual jobseekers to find the best solution and the best job according to their needs and expectations. As the most important, jobseekers have a possibility to express their opinion openly about the services they receive. Monster.com community covers wide range of different community groups and topic to meet the needs of diverse target audience. It includes samples of resumes and general tips for jobseekers, samples of cover letters and interview tips, discussion boards and interactive communication, different chat rooms and forums, etc. (Monster.com Community, 2006) This communication channel helps Monstar.com to develop profitable,

Lit review Essay Example | Topics and Well Written Essays - 2500 words

Lit review - Essay Example 000 as command center for the acquisition of equipment and supplies of all the armed services – RAF, Navy and ground forces – representing a major restructuring in defense culture and processes. This major command was created precisely to improve logistics acquisition by moving from a functional to a project-based organizational structure. Under the DLO, a total of 144 Integrated Project Teams were organized, one for each type of military equipment and supplies. Each IPT has its own set of assembly staff, logisticians, engineers, contractors and financial team, operating much like a business organization. Lysons, K. and Farrington, B. (2006)note that the Purchasing and Supply Chain Management (PSCM) concept was started in February 2001 to reduce costs as soon as possible and improve overall performance by addressing the following concerns: supplies concerns consumable items or those equipment components that can be easily repaired. Even in the US Air Force, the difficulty of finding cheap consumable parts is blamed for 40 per cent of aircraft downtime. To handle this specific problem, the IPTs created the positions of supply Range Managers (RMs) under its wing to exclusively attend to the problem of high procurement costs. In effect, the Range Managers were handed the decision-making task of finding the methods of procurement and selection of suppliers that would translate into cost-efficient defense spending. As decision-makers, the Range Managers are expected to formulate measures that would cut costs and make their organization more efficient and viable. But the task of making decisions for an organization is not as easy as it seems. Any organization is a technical instrument for mobilizing human energies and directing them toward set goals. Janczak, 2005. The main function of the organization is decision-making which entails planning, evaluating and implementing. These decision-making processes may be disrupted by petty politics and

Comparison between August Wilson and Langston Hughes Essay

Comparison between August Wilson and Langston Hughes - Essay Example One of his most anthologized poems, The Negro speaks of Rivers has been acclaimed for his passionate acceptance of his race and his reclaiming of black origins. Before Hughes wrote, many African-American artists avoided portraying lower-class black life because they believed such images fed racist stereotypes and attitudes. Hughes was of the opinion that authentic portraits of actual people would counter negative caricatures of African Americans more effectively and so wrote about, and for the common man. Hughes claimed that ninety percent of his work attempted "to explain and illuminate the Negro condition in America." Hughes portrays the nobility of common people and the vitality of his African American culture in Thank You, M'am. Mrs. Luella Bates Washington Jones, whose name ironically recognizes both the slavery codes of the founders of the United States and the dignity of the common person, gives spiritual and physical gifts to the young Roger. Finally, she gives him the greate st gift of all: the right to direct his own life. In the mid-1980's, African American drama began de-emphasizing the revolutionary aspects of the political platform, searching instead for a strong dramatic voice to tell the story of African American assimilation into mainstream American ideals. ... Wilson's plays offer the whites a new perspective into the lives of black Americans. In "Fences they see a garbageman, a person they really don't look at, although they may see a garbageman every day. By looking at Troy's life, white people find out that the content of this black garbageman's life is very similar to their own, that he is affected by the same things-love, honor, beauty, betrayal, duty. Recognizing that these things are as much a part of his life as of theirs can be revolutionary and can affect how they think about and deal with black people in their lives." This is indeed a very radical and a multidimensional portrayal of the African Americans and not merely a walled perception of the blacks. Wilson's dramatic writing, unlike his public pronouncements, is never strident, never overtly political. Even Langston Hughes depicted black families and social setups in Soul Gone Home and Mother and Child without indirectly referring to any political ideology or an apparent soc ial protest. In Southern Gentlemen and Negroes Hughes not only indicted southern injustice but reprimanded African Americans for their inertness. Therefore, it becomes imperative that one reassess Hughes's works in a new light, so as to find a niche in changing times. The tendency to dismiss Hughes as a quintessential Harlem Renaissance poet must be avoided. The main focus of Wilson's work is to look at black culture as it undergoes change and grows in evolving historical contexts. In The Piano Lesson, the piano must be read as a metonym, if not for race itself, then for the racialized plight of African Americans within the context of their history of struggle and survival in the United States. Like race, the piano is at once

The Development Of Tourism In Malaysia Tourism Essay

The Development Of Tourism In Malaysia Tourism Essay Tourism is defined as the travel for recreational, leisure or business (Wikipedia).These people who travel are known as tourists, back in 1936 the League Of Nations (LON) defined Tourist as someone traveling abroad for at least twenty-four hours. However, the  United Nations rectified this definition in 1945, by adding a maximum stay of six months on the former definition. Tourism is one of the worlds largest industries and one of its fastest growing economic sectors. It has battalion of effects, both positive and negative, on peoples lives and on the environment. For the past few decades, tourism has been growing very fast and according to the forecasts its going to be even faster in Asia and the pacific being the main continents which are promising to be the most important tourism destination of the world by 2020 because of its cultural heritage meaning that Pacific- Asia is the birth place of all the religions. The question would be, what does the religion have to do with tourism? Well one of the main significants of tourism industry is to see and learn other peoples culture from different parts of the world, which therefore gives an extra credit to Pacific- Asia. Domestically cultural heritage stimulates national pride in ones history whilst internationally it stimulates respect and understanding of other cultures. Tourism is made up of different forms; these forms are classified by typical features of spending time in the destination. Domestic tourism- is the traveling of people within the country inbound tourism this is when non- resident traveling within the country outbound tourism involves residents visiting another country internal tourism basically a combination of inbound and outbound tourism national tourism involves the combination of domestic and outbound tourism Malaysia in brief Ever since independence in 1957, Malaysia has been a country of a progressive multi racial society. The political system is based on parliamentary constitutional monarchy with a Federal Government structure, comprising 14 states. The constitution and parliamentary system is almost similar to the British Westminster model, except the members of Local Governments are appointed by the ruling parties at Federal and State levels. The location of both Peninsular Malaysia, and Sabah and Sarawak (in Borneo) lies entirely in the equatorial zone. The climate is governed by the regime of the north-east and south-west monsoons which blow alternately during the course of the year. The average temperature throughout the year is 26 °C with diurnal temperature range is about 7 °C. Annual rainfall is about 2500 mm with high humidity (80%) due to the high temperature and rate of evaporation. In the year 2000 the population was around 22 million. Under the Malaysia constitution, travel and tourism are concurrent matters in which both the Federal and State Government have responsibilities. However under the Ministry there is an agency which is directly in charge of promoting tourism in Malaysia. The agency is known as the Malaysian Tourism Promotion Board (MTPB), which was formerly known as the Tourist Development Cooperation of Malaysia (TDC) which will be touched on later in this article. Tourism development in Malaysia Lying just north of the equator, with more than one thousand islands found there, not forgetting the marine parks and rainforests all filled with beautiful birds and wildlife. It is in this country again where people talk about golden beaches, ever green vegetation, mountains and unforgettable shopping malls. All these can only be found in Malaysia; in general this country is a fascinating place to be. According to the Department of Wildlife and National Parks Malaysia, before 1970 tourism was just an idle, it was not regarded as an important economic activity. It all then started in the 70s when the old Tourism Department of 1959 was developed or redefined to Tourism Development Corporation (TDC). It was officially formed in 1972 under the Ministry of Trade Industry (MITI) and was given a responsibility of acting as an authority development but with very low precedence therefore tourism sector did not really develop in Malaysia comparing it with other countries like Singapore, Indonesia and Thailand. It was during this same year when Malaysian Airlines was formed too, this took the countrys economy by surprise a combination of MA and TDC led to the world tourism map. However, in the 80s the industry started increasing rapidly because of certain changes that took place in Malaysia, the increase of personal income, leisure time, and improvement in international transportation system s and finally the greater public awareness of other parts of the world due to the improvement in communications. The above mentioned developments gave a clear view to the Malaysian government that Tourism can play a big role in its economy and social development so as a result; it decided to promise to accomplish a series of positive initiatives to stimulate the development of the tourism sector. These include the following: (a) The government established the Ministry of Culture and Tourism (which became the Ministry of Culture, Arts and Tourism in 1990). This provided an institutional framework for the planning, coordination, and regulation of tourism and for the first time tourism was accounted for within the framework of recognized economic activities; (b) By virtue of the Tourism Industry Act of 1992 and the Malaysia Tourism Promotion Board Act of 1992, the new Ministry of Culture, Arts and Tourism took over from TOC the function of formulation and implementation of policies, licensing and enforcement aspects of the tourism industry. TOC thereafter became known as the Malaysia Tourism Promotion Board (or Tourism Malaysia for short), with a role concentrated on marketing and promotion; (c) The Investment Incentives Act was revised in 1986 to include the tourism sector, thereby giving additional stimulus to tourism investment, such as the Pioneer Status Investment Tax Allowance, Industrial Building Allowances, and tax exemption for large foreign group tours; (d)The Investment Incentives Act was revised in 1986 to include the tourism sector, thereby giving additional stimulus to tourism investment, such as the Pioneer Status Investment Tax Allowance, Industrial Building Allowances, and tax exemption for large foreign group tours; In 1990, the federal government set up a Ringgit Malaysia (RM) 120 million special fund for tourism to stimulate its development, including small and medium scale enterprise. Malaysias government is now focusing more than ever on its Tourism Industry for example through developing its tourists attraction like developing the island destinations. In addition Tourism is the second foreign exchange earner in Malaysia after manufacturing so the government does its best to stimulate this. Moreover in 2006 Malaysia was voted one of the top five popular outbound destinations out of hundred countries. Malaysias reputation for tourism has been growing in the last years, travelers look for more beachfront resorts; they are turning to Malaysias beautiful coast. However thats not the only way tourism is growing. Malaysia has become a hot destination for medical tourists in South East Asia, tourists seeking for cheaper prices on medicals, treatments, and drugs. Moreover, countries like Malaysia are beginning to protect their cultural heritage in order to increase tourism to traditional festivals and celebrations. Tourism in Malaysia can be divided into different sub sections which perform various activities but under the umbrella of the same tourism. Tourism activities can be divided into : Education tourism: Malaysia school atmosphere is well known for its uniqueness and social interaction of different groups, as the number of institutions increase due to the help of foreign colleges and universities so did the foundation of the tourism industry. Curently over 50 000 foreign students are in Malaysia. In addition, this type of industry is not aiming to target students only but also their families for example when they come to visit their children then that means they will also get an opportunity to spend their holidays touring around Malaysia. Medical tourism : health tourism existed long before during the eighteenth century. This tourism is associated with the following, spas, places with health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis. Doctors have highlighted the benefits of bathing in sea water, and sea bathing, even this has become a part of health tourism. In Malaysia it was firstly introduced in 1999, known as the Medical Health Sector. It has become popular for its safe and mostly affordable medicine which therefore has attracted so many people around the world. Tourism at the Festival: The calendar of Malaysia is made up of a number of festivals. Hari Raya Puasa is a Muslim feast to celebrate the ending of the holy month of Ramadan. The Festival of San Pedro occurs in mid summer on June 25th. This festival is a celebration of fishing and the great role fishing has place in Malaysian culture. The fishing boats are decorated in brilliant colors and then blessed and a prayer said for a better year of fishing in the year to come. In August and September, Malaysians celebrate the Chinese Mooncake Festival, commemorating the defeat of the Mongols in the fourteenth century. On the evening of the festival, celebrants pour out into the streets to watch a beautiful procession of colored lanterns. The other delight of the festival is the mooncake itself, a sweet round cake of nut paste, red beans, and egg yolk. From such diverse traditions, the Malaysians throw celebrations that draw tourists from all over the world (http://www.travels.com). Adventure and Beach tourism: The worlds most attractive beaches are found in the south east of Asia. Beaches in Malaysia attract so many tourists because of its soft powdery sand and sun; however the jet-skiing and the excursions in banana boats also play a big role in drawing the tension of tourists. Adventure tourism involves Malaysias wild jungles, volcanic peaks and national parks. For example Taman Negara, chasing orangutans near Sabah and Sarawak on Borneo or searching out Malaysias very own legendary Bigfoot in Endau-Rompin National Park (http://www.ehow.com). Stakeholder analysis Firstly stakeholders mean any individual or group who has interest in a program and they can have either positive or negative impacts on the companys oor organisations actions. Stakeholders can be devided into three types which are , primary stakeholders secondary stakeholders and key stakeholders.   Primary stakeholders are those who are extremely affected, either positively or negatively by the organizations actions. Secondary stakeholders are the intermediaries; these are the people who are indirectly affected by organizations actions. Key stakeholders can belong to the above mentioned two types of stakeholders, there are very important within an organization. The stakeholder analysis given below provides a generic overview of the possible stakeholders in Tourism industry. Service providers Service providers encompass a group of diverse stakeholders engaged in public or private market-oriented activities of service provision. These include travel agency which acts as a business, that sells travel related products and services to customers, suppliers such as providers and companies involved in transport and communication for example, airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays. In addition the travel agent is supposed to be biased free when giving an advice of traveling to the tourists. Moreover traveling agency which indirectly has an impact in all the above mentioned services provider can help drive tourism industry forward by adopting good environment and hospitality practices, innovation and encouraging political representatives to support the development of industry. Non-gorvernmental organizations These organizations provide information and raise awareness. They also often advise the industry on the use of the environment and suport it for example through, financiing and institutions. Developers and investors Developers and investors from either the private or public sectors may initiate the development of the industry. The decision of developers and investors to introduce systems for the safe use of environment often tightly related to the sustainability entire progams Financial institutions The introduction of new infrastructure generally requires that the investment and operation costs be secured. Research institutions These may be universities or other research-oriented institutions or organizations that can provide evidence and advice to program initiators, developers, municipalities and non-governmental organizations. 9 International organizations International organizations can ensure that external funds for tourism are bundled with appropriate environmental promotion and environment marketing activities; encourage governments to consider appropriate cheaper and more sustainable services; finance local tourism research; develop guidance and tools for facilitation good practice; disseminate information; actively endorse the idea of flexible technical norms and standards to allow for innovation and finally to facilitate safe use and resource efficiency. PEST Analysis

Depression vs Recession – Difference and Comparison Diffen

Depression vs Recession Diffen †º Economics In economics, the words recession and depression are used to refer to economic downturns. One could say that while a recession refers to the economy â€Å"falling down,† a depression is a matter of â€Å"not being able to get up. † Comparison chart Improve this chart Frequency: Depression Infrequent (approximately once in a generation). 3 notable depressions Great Depression in 1930s, Long Depression from 1870s-1890s, panic of 1837. No official definition. A severe recession with a 10% decline in GDP is usually called a depression.Recession Frequent. The National Bureau of Economic Research has identified 10 recessions. (http://bit. ly/acM3VJ) Definition: An economic contraction when GDP declines for two consecutive quarters is usually called a recession. Ads by Google Recession Depression US Recession Economics GDP Contents 1 Difference between definition of recession and depression 1. 1 Definition of Recession 1. 2 Defi nition of Depression 2 Characteristics of a Recession vs. Depression 3 Related Articles 4 References Difference between definition of recession and depressionDefinition of Recession A recession is a contraction phase of the business cycle. The U. S. based National Bureau of Economic Research (NBER) defines a recession more broadly as â€Å"a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales. † American newspapers often quote the rule of thumb that a recession occurs when real gross domestic product (GDP) growth is negative for two or more consecutive quarters.This measure fails to register several official (NBER defined) US recessions. Definition of Depression A depression refers to a sustained downturn in one or more national economies. It is more severe than a recession (which is seen as a normal downturn in the business cycle). There is no official definition for a depression, even though some have been proposed. In the United States the National Bureau of Economic Research determines contractions and expansions in the business cycle, but does not declare depressions.A GDP decline of such magnitude has not happened in the United States since the 1930s. Characteristics of a Recession vs. Depression The attributes of a recession include declines in coincident measures of overall economic activity such as employment, investment, and corporate profits. Recessions are the result of falling demand and may be associated with falling prices (deflation), or sharply rising prices (inflation) or a combination of rising prices and stagnant economic growth (stagflation).A common rule of thumb for recession is two quarters of negative GDP growth. The corresponding rule of thumb for a depression is a 10 percent decline in gross domestic product (GDP). Considered a rare but extreme form of recession, a depression is characterized by â€Å"unusual† increases in unemployment, restriction of credit, shrinking output and investment, price deflation or hyperinflation, numerous bankruptcies, reduced amounts of trade and commerce, as well as highly volatile/erratic relative currency value fluctuations, mostly devaluations.Generally periods labeled depressions are marked by a substantial and sustained shortfall of the ability to purchase goods relative to the amount that could be produced given current resources and technology (potential output). A devastating breakdown of an economy (essentially, a severe depression, or hyperinflation, depending on the circumstances) is called economic collapse. Related Articles GDP vs GNP Monetary Policy vs Fiscal Policy Nominal GDP vs Real GDP American Economy vs Canadian Economy 9/3/12 Depression vs Recession – Difference and Comparison | Diffen Economic Development vs Economic GrowthReferences http://en. wikipedia. org/wiki/Recession (retrieved on October 12, 2008) http://en. wikipedia. org/wiki/Depression_(economics) (retrieved on October 12, 2008) The Economist – Diagnosing Depression Comments: Depression vs Recession Add a comment†¦ Comment using†¦ Omar Ngodan Secka  · Group Head, Real Estate Marketing at AGIB LTD wonderful explaination Reply  · Like  · August 13 at 6:08am Abdulkader Sa'ed M'oud  · Amoud University prolonged recession is known as depression. Reply  · 1  · Like  · May 8 at 3:07amAmmar Kamran  · ICMAP owesome Reply  · Like  · June 14 at 11:45pm Mohammad Asad  · Lecturer at Kardan Institute of Higher Education recession is for short period of time and its affects can on one economy and depression on the other hand have longlasting affects on more than one economies. Reply  · 1  · Like  · April 8 at 12:33am Saroj Dhal  · Works at Shoppers Stop contineously and consistency down of market condition that is known as depression. Reply  · 1  · Like  · February 2 3 at 7:19am Anonymous comments There are no anonymous comments yet for Depression vs. Recession. Comment anonymously www. diffen. com/difference/Depression_vs_Recession 2/2

Largest brand in L’Oreal group Essay

The company of my product is Garnier. Garnier is a company that produces cosmetics and hair care products. It was founded in 1904.For more than 100 years; Garnier has been creating new and available cosmetics to cover multiple beauty needs. Garnier is the second largest brand in L’Oreal group. Garnier is in the fast moving consumer goods sector. Garnier produces hair care products, including the Fructis line, and most recently skin care products under the name, Nutritioniste, that are sold around the world. Garnier is also a mass market cosmetics brand. The company’s product lines are targeted for different skin types and cultures. Garnier has a line of extensive range of beauty products. The company has changed as it has become part of the L’Oreal group. This means that there are more competitors to the company because it has joined a very competitive brand. Also the company will gain a lot of customer because of L’Oreal. Garnier also partnered with TerraCycle to promote their product containers and the introduction of biodegradable products. Garniers first product was made by Alfred Garnier in 1904. This was a hair tonic product. After this, Garnier developed their products into sun care items in 1936. Garnier also started to produce Garnier Fructis hair cares and Garnier Fructis style products. This shows that Garnier has changed their products into different segments to aim at different markets. Garnier also changed their shampoo products from dandruff control to colour protection. Garniers mission is to continue producing hair products made with natural ingredients. The full company name, Laboratories Garnier, originated in the 1920’s as a producer of hair care products made with organic ingredients. Also, Garniers objectives were to capture market share in a wide range of benefit-oriented segments of the hair care market. Garnier promised their market that they will deliver affordable but sophisticated products on a range of needs. To keep their promise, Garnier promoted its hair care products as natural and high technology. Their objective is to reduce by 50% of their environmental impact in the following areas by 2015: Greenhouse gas emissions Water consumption Waste generated per product unit As Garnier joined with L’Oreal, their competitors changed, Garniers competitors were Unilever and P&G. As you can see, these two companies are very high in competition. Garnier has launched their products in USA as well which has given them more competitors. Garnier operates in the tertiary sector as well as secondary. As you can see, Garnier manufactures their products as well selling them to their market. Sources: http://www.mbaskool.com/brandguide/fmcg/1120-garnier-fructis.pdfhttp://www.studymode.com/essays/Garnier-Report-1374615.html http://www.studymode.com/essays/Garnier-1233052.html http://www.slideshare.net/DebasishPadhy/garnier-fructis The product is Garnier Fructis Strength and Shine 2 in 1 shampoo and conditioner. The target market for this product is adults. I have chosen this product because it has both shampoo and conditioner in it. Also the product is mainly aimed at women’s. This product is designed to smooth normal hair and leaving it glossy. I will adapt the use of this product. Also I will change who the product is aimed at. This product makes hair -feel nourished -shinier -smoother -and stronger. Also this product has grape fruit extracts. This means that the developed product will have different fruit extracts which will attract the target market. I have changed this product into a 2 in 1 shampoo and conditioner for teens and young adults aged between (15-19). I have chosen this product because in my research I found that Garnier currently only have shampoo and conditioner together for adults (mainly women’s) and not for teens or young adults. The target market for this product will be young adults. This is because young adults would be interested in hair care products to keep their hair secure and good looking, also there are not many hair products for young adults produced by this company therefore it would be a new release in the market for this target market products. The price of the shampoo is  £2.54 and the price of the conditioner is  £2.54.The use of this product is to perform two different functions in one go .I would set the price at an average because young adults would want to spend on a high price on their products but would prefer at an average . The price would be about  £5-6 pounds. I have set the price high because other shampoos that are aimed at this target market are at a high price such as ‘Bed head’. The costs of shampoos made by this company is around  £10.00 Also the product will be sold with difference fragrances which will also attract the young adults because the smell will be on their hair. These will be artificial fragrances of fruits. This is an advantage because they care a lot about their hair and would want it to be in good condition .This product would be a good choice for people who buy Garnier products because it is a new product that has not been produced by this company. I have found out that there are more hair care products for adults rather than teens and young adults. My competition is Pantene. I found this in my research. Marketing strategies- used different market strategies in order to penetrate the market. -Aggressive -Add value -Market segment Competitors- strengths and weaknesses of the competitors. How I gain advantage from the competitors Have they got a usp that im gnna build up on. Extensions strategies used for other products in the company. Where are the products in the life cycle Where does your product fit into that life cycle.

Halo and Devil Effect Essays

Halo and Devil Effect Essays Halo and Devil Effect Paper Halo and Devil Effect Paper In our lives we can make many unconscious decisions based on cognitive perceptions. For example, when one thinks of the company Apple, they automatically make an association with the iPod/iPhone. When one thinks of an obese person, unfortunately, they automatically think of someone who is lazy and irresponsible. The previous were two examples of what is known as the halo effect and the devil effect. In this paper I will be discussing how the halo effect can be both positive and negative, depending on whether or not it is affecting a person or product. I will also be discussing how the devil effect is something that is always negative because it is basically an assumption that doesn’t allow room for a real evaluation of a person or product. According to Interplay: The Process of Interpersonal Communication, written by Ronald B. Alder, Lawrence B. Rosenfeld, and Russell F. Proctor II, the halo effect is, â€Å"the tendency to form an overall positive impression of a person [or product] on the basis of one positive characteristic† (396). The halo effect can be very effective and good for products. What I mean by this is that is can help with company sales, like we can see with Apple. According to the article Creating the Brand Halo Effect. † Branding Strategy Insider, written by Derrick Daye and Brad VanAuken, â€Å"Profits were up 384 percent. And the stock was up 177 percent. And Apple’s net profit margin increased from 3. 3 percent to 9. 6 percent, an astonishing jump. Apple put the bulk of its marketing budget behind the iPod creating a halo effect that helped the entire Apple product line. : † We can see that customers have this psychological association or imprint of the â€Å"iPod† with â€Å"Apple† because of a strategic/ marketing move by the company: â€Å"To cut through the clutter in today’s overcommunicated society, place your marketing dollars on your best horse. Then let that product or service serve as a ‘halo effect’ for the rest of the line. † This is exactly what Apple did and it worked out in their favor. Now, when someone hears Apple, they think iPod, and because they think iPod they think things like â€Å"stylish, innovative, etc, and will have no probably investing in more products by Apple. The decision to purchase will be easy and quick. When it comes to a person, the halo effect can of course be beneficial for the person who is pretty, and therefore intelligent, but when it comes to the person who is overweight and therefore lazy, it can pose an issue. This would be the devil effect. The devil effect, or the reverse halo effect, is the tendency to form an overall positive impression of a person/product on the basis of one negative characteristic or trait. According to the article, Physical Attractiveness Bias in Hiring: What is Beautiful is Good, written by Comila Shahani-Denning, â€Å"There is considerable empirical evidence that physical attractiveness impacts employment decision making, with the result that the more attractive individual, the greater the likelihood that that person will be hired. This is generalization is known as the ‘what is beautiful is good’ stereotype† (14). What we can see from this quote is basically that if a beautiful woman comes in to interview for a managers position she will most likely be hired versus, lets say, an obese woman. Based solely on looks, and not on qualifications, the hirer will have already assumed that because this woman is beautiful she must also be intelligent (halo effect). And because the other woman is obese she just has to be lazy and irresponsible. This is an example of the devil effect. The hirer will probably ask themselves something along the lines of â€Å"if this person cannot manage her own weight how will she manage this office? † It is yet unfortunate, that often many decisions in the business world can be made based on that one negative or undesirable trait in a person. The decision not to hire her because she isn’t skinny and pretty is biased and unfair. â€Å"Making hiring decisions based on non-job-related factors is detrimental to the overall organizational performance† (Shahani-Denning, 14). She may actually be more qualified for the position, and have a more impressive resume and job experience, versus the â€Å"beautiful† woman. When I think about how the halo and devil effect relate to today’s culture/popular culture, I think of the police department and how people get profiled on the street. There is a lot of controversy going on that police profile based too much on looks and not enough on behaviors. For example, there are often times when I am walking down the street or about to take the train and I will see the police stopping a young kid who is dressed baggy. I believe they assume based on his baggy attire that he cannot be anything more than a â€Å"thug/dealer† or delinquent kid cutting school. They may be stopping this kid while someone walking right past them, who might actually look like your average Joe, could actually be the â€Å"thug/dealer. † This would be the devil effect. But, because this average Joe is more attractive in the sense that he isn’t wearing his pants low, he will be overlooked or looked up upon by the police versus the rest of society as someone â€Å"good. † This would be the halo effect. Overall, the halo and devil effect are very interesting. I believe these effects impact that world unconsciously every single day. We can look to many products, such as Apple products, and many people, like those involved in hiring processes to fully understand how both can play out in todays society.

Free Essays on Abercrombie And Fitch Industry Analysis

Industry Analysis Abercrombie and Fitch is a members of the retail (special lines) industry. This means that they are focused on one certain demographic area. That being the high-end middle to upper class men and women in high school or college. Other members of this group include The Limited, Polo Ralph Lauren, American Eagle, and the GAP. The short- term outlook looks great for specialty stores due to several things. They have continued to gain market share from the bigger department stores. Predictions for 2001 have disposable personal income climbing 4.9% and consumer consumption increasing by 4.0 %. Apparel prices should remain level with last year’s, but margins will get a boost from lower sourcing cost in Asia, lower inventories, and more emphasis on cost containment. The longer- term outlook is sort of cloudy. This is to be expected with an industry that is buoyed by a strong economy. The main factor looks to be the concerns of demographics with all the baby boomers getting older. An older population will be less interested in the latest fashion trends and more focused on the priorities such as retirement, health care, and their kids’ tuition. These expectations will definitely use up a greater share of disposable income. There is also an excess of retail square footage in America, some twenty square feet for every man, woman, and child in the U.S. As a result, chains are cutting back on their expansion plans, closing under performing units, and investing in cost-cutting technology. The next big undetermined factor is the future of the traditional bricks and mortar format and will it be necessary with online shopping coming on strong. Abercrombie looks to be establishing a strong leadership role in this evolving industry. Perhaps the most important to their future success will be their Internet strategy. Abercrombie has arguably the best e-commerce division in the industry with the initial high cost o... Free Essays on Abercrombie And Fitch Industry Analysis Free Essays on Abercrombie And Fitch Industry Analysis Industry Analysis Abercrombie and Fitch is a members of the retail (special lines) industry. This means that they are focused on one certain demographic area. That being the high-end middle to upper class men and women in high school or college. Other members of this group include The Limited, Polo Ralph Lauren, American Eagle, and the GAP. The short- term outlook looks great for specialty stores due to several things. They have continued to gain market share from the bigger department stores. Predictions for 2001 have disposable personal income climbing 4.9% and consumer consumption increasing by 4.0 %. Apparel prices should remain level with last year’s, but margins will get a boost from lower sourcing cost in Asia, lower inventories, and more emphasis on cost containment. The longer- term outlook is sort of cloudy. This is to be expected with an industry that is buoyed by a strong economy. The main factor looks to be the concerns of demographics with all the baby boomers getting older. An older population will be less interested in the latest fashion trends and more focused on the priorities such as retirement, health care, and their kids’ tuition. These expectations will definitely use up a greater share of disposable income. There is also an excess of retail square footage in America, some twenty square feet for every man, woman, and child in the U.S. As a result, chains are cutting back on their expansion plans, closing under performing units, and investing in cost-cutting technology. The next big undetermined factor is the future of the traditional bricks and mortar format and will it be necessary with online shopping coming on strong. Abercrombie looks to be establishing a strong leadership role in this evolving industry. Perhaps the most important to their future success will be their Internet strategy. Abercrombie has arguably the best e-commerce division in the industry with the initial high cost o...

Home Furnishings Term Project Paper Example | Topics and Well Written Essays - 1750 words

Home Furnishings Project - Term Paper Example . . . . . . . . . . . . . . . 7 F. New Product Developments . . . . . . . . . . . . . . . . . . . . . . 8 G. Works Cited . . . . . . . . . . . . . . . . . . . . . . 12 Table of Figures Figure I - LOLA Love Seat . . . . . . . . . . . . . . . . . . . . . . 4 Figure II - FLEX Loveseat Sleeper . . . . . . . . . . . . . . . . . . . . . . 4 Figure III - KLOBO Loveseat . . . . . . . . . . . . . . . . . . . . . . 6 Figure IV – JLOVESEAT . . . . . . . . . . . . . . . . . . . . . . 9 Figure V - BOCCA Loveseat . . . . . . . . . . . . . . . . . . . . . . 9 Figure VI - MAGENTA Loveseat . . . . . . . . . . . . . . . . . . . . . . 10 Figure VII - ECO-FRIENDLY Loveseat . . . . . . . . . . . . . . . . . . . . . . 10 Love Seat E-Manual Love Seat Basics Love seats are small sofas or chairs designed for two persons. This type of furniture is called as such due to the romantic connotation that only two persons can sit on it, who most probably have a special relationship. They are also called †Å"double chairs† or â€Å"settees† (Vaughan, par. 1) and was reported to be in existence in America since the 18th century (pars. 2-3). The purpose of making a wider chair during the 17th and 18th century is to accommodate the bigger design of dresses and not for seating two romantically linked individuals (Encyclopedia Britannica, par. 1). It is only in the 19th century that such type of chair was called a love seat or â€Å"courting chair† (par. 2). ... Love seats can in fact form as part of the total decorative setting in the room with the latest trendy designs and color combinations. Love seats have the same height as sofas but horizontally shorter by 10 to 20 inches making them suitable for smaller office area (Decorative Love Seat, pars. 2-3). The design and materials vary with mixture of traditional, modern and sophisticated, and may be thematic or historic (pars. 2-3). Designs, Designer and Manufacturers KI KI love seats are manufactured by KI Group. Its love seat product is categorized under the sofa categories (Commercial sofa, 1). Lola love seat is designed for office setting or any workplace that requires a soothing environment (1). Lola love seat has a beige covering and curves that reflect the contemporary taste in office requirements (1). The design departs from the traditional flat and narrow furnishings commonly seen in offices (1). The curvature of Lola love seat follows the body contour that gives complete relaxatio n despite the pressure that an office environment projects. The thrust of KI designers in going beyond the traditional love seat is reflected in their designs (Flex Loveseat Sleeper, 1). KI Flex Loveseat Sleeper can function as a bed by just pulling the sliding portion beneath the seat (1). The arms are made of solid Maple hardwood while the arm panels, seat and back cushions are replaceable (1). The love seat has the following dimension: total dimension, 61†w x 37.5†d x 33.5† h; seat, 56†w x 20†d x 18†h; and arm, 28† h. There are more than 50 color and fabric upholstery choices for the product lineup ok KI (Approved Fabrics, 1). The online marketing strategy of KI on presenting the types of

The Urban Thought of Jane Jacobs Essay Example | Topics and Well Written Essays - 2000 words

The Urban Thought of Jane Jacobs - Essay Example These books presented an in dept look into the perspective urban economics, growth of open ended methods and the basic essentiality of dynamism in the thought process. In 1992 she published another book named Systems of Survival that looked into the aspects of political philosophy and the interpretation of political philosophies but here also the theme remained attached to the functionality of urbanization and development related to urbanization and its ultimate consequences. The method of Jane Jacobs is quite different from her contemporaries who indulge into the aspects of thought process related to the facet of urban planning. Her basic mode of operation is a combination of different subjects like sociology, journalism and literature here the ultimate result is a well written book the looks at the parameters of a city from the perspective of the street-corners or sidewalks. He is not a person whose perspective or notion about a city develops from the cushion and air conditioned chambered point of view but she is more of a down to earth person when it comes to determining the nature of a city with its vibe and day to day affairs. Jane Jacobs believes that the basic health of a city depends on several variables. According to belief a healthy city must be serendipitous, spontaneous, messy and organic in nature. But at the same time she indicates that the cities to be really healthy they must formulate a planning where there would be use of mixed lands and not just a compilation of concrete structures that have just office parks and business plazas. She believes that the city must have human diversity, a good economic infrastructure and should have an agricultural mode. There should not be only office structure that replace densely populated neighborhoods for city beautification or slum clearance but should be targeted towards redevelopment plan that focus on diversity and well being. In her words "it (cities) should be like itself. Every city has differences, from its history, from its site, and so on. These are important. One of the most dismal things is when you go to a city and it's like 12 others you've se en. That's not interesting, and it's not really truthful." (Steigerwald, 1) It should be remembered in this context that Jane Jacobs never had the luxury of professional training in city planning. In fact the only qualification she had was her diploma from high school. This is an extraordinary feat considering the fact that her radical ideas as published in The Death and Life of Great American Cities reveals the freshness of a mind that indulges deeply into the solution statements of deep rooted problems associated with city planning and improvement. Thus her ideas of the variables to make a city more livable became very popular among many segments of thinkers of the subject and few even started to consider her writing as fundamental as the Bible. However, it should be remembered that the popularity of Jacobs also depended on the activities that she was involved outside the parameters of writing books and her active participation with civic activism and New York protection wings made her yet more popular. It should also be noted that though she was born in S cranton, Pennsylvania she later moved to Toronto and lived there till her last breath. There is however an

Discussion board questions 1 Essay Example | Topics and Well Written Essays - 500 words

Discussion board questions 1 - Essay Example 2-How do you define â€Å"power†? Do you agree with Realists in that power still matters most in the international system? Why or Why not? Power, as Russett, Starr, and Kinsella (2009, p. 106) defined, is the ability to have an impact on the behaviour of other actors, mainly to affect the opportunities available to others and their willingness to select specific courses of actions. Many politicians view ‘power’ as an ability to reduce uncertainty in an environment. Power is often compared with money as power can be saved or spent as is the case with money too. But, a rather different and yet acceptable view is that power is a psychological phenomenon because one may have it if others think he has. Tischler (2004, p. 344) quoted max Weber’s definition of power as it is the ability to carry out a person’s or group’s will even when there is resistance or opposition from others.

Mind and Citadel Essay Example for Free

Mind and Citadel Essay Masculinity is the properties characteristic of the male sex. Characteristics include strength, toughness, brutality and many more. All of which are the characteristics of the boys who attended The Citadel in hopes of leaving the school as men. Susan Faludi, author of The Naked Citadel, writes about the problems within the prestigious school, the major problem, being sexism. The Citadel’s problem can be almost clearly supported by Malcom Gladwell’s Power of Context argument from his book the Tipping Point. The militaristic environment at the Citadel changes each cadet’s character into an extreme emotionally ruined version of who they once were. These changes turn into violence in the extreme. Perception is the key to many disagreements within society. This holds true in the situation that affects The Citadel. When a girl, Shannon Faulkner, applies to be the first female admitted to the Cadet Corps. She attempts to mess with the system by leaving out her gender. The perception at the Citadel is that women would not be a good fit in the school. Tradition has a major part with this. It is apparent that Shannon’s entrance to the Citadel has proven to become a threat to the Citadel community since it is an all-male institution, intended to train real men. The Citadel has always been an all boy school as â€Å"except of course, they weren’t really boys at all. These were college men† (Faludi 78). Who’s to say however that they are in fact men? What defines a man? Within the society a man is expected to think, act and live in a masculine manner. Showing emotions or sensitivity is considered taboo among the males. In the Citadel a man can act in a manner in which the threat of breaking the public norms is not eminent. The way of life in the Citadel made it almost impossible to live for a woman. Society as a whole saw the Citadel as an established all male school and they were determined to keep it that way. However, this perception is based on what is seen from an outside perspective. Gladwell defines this aspect of perception of character as the FAE, Fundamental Attribution Error. Gladwell writes, â€Å"The mistake we make in thinking of character as something unified and all-encompassing is very similar to a kind of blind spot in the way we process information† (162). If character is something unified, then everyone must be classified as one in the same. The mistake the Citadel is making is having their all boy school rule become a blind spot for the future. The future that lies ahead can never be, if the Citadel sticks to their tradition. While tradition is what made the school so prestigious, a change in time may also need a change in tradition. A women can just as easily â€Å"be one of the guys† as any other guy. While men have defining characteristics that make them appear different from women, there are many attributes, such as personality that isn’t so distinctive between certain people. The Citadel being filled with men who everyone knew would resist the idea of a women being admitted to the school, needed someone who could â€Å"fit† in. â€Å"Robert Patterson, the Citadel attorney who had previously represented V. M. I. , asked Astin, his voice full of unflattering insinuation about the kind of woman he imagined her to be. Astin: I suppose the same as the kind of men who want to go there. Patterson: Would it be a woman that would not be all that different from men? Astin: Yes. † (Faludi 95). This quick interrogation of Alexander Astin explains that men and women are not different after all. While Patterson thought he found the winning point to his case, he actually put himself and the Citadel in a hole. Women, who would apply to The Citadel, feel that they have the ability to compete with the existing me inside. Everyone knew how the Citadel was run. It was filled with aggressive men under military rules. But Shannon Faulkner still applied. Sharron Faulkner was the type of women that Patterson perceived would be able to attend the Citadel. You could cite her memory that as a small child she preferred playing outside with the boys to playing with certain girls whom she deemed â€Å"too prissy†Ã¢â‚¬  (Faludi 96). Shannon was always, â€Å"one of the boys†. Her background and general attitude is extremely similar to anyone of the â€Å"men† at the Citadel. Even with this, the Citadel is still against the idea. â€Å"The psychologist Walter Mischel argues that the human mind has a kind of â€Å"reducing valve† that â€Å"creates and maintains the perception of continuity even in the face of perpetual observed changes in actual behavior† (Gladwell 162). The way our mind works, it is hard for people to have multiple views on something. In the case of the Citadel, society perceived the school as a strict all boy school that is not suitable for any women. Society also perceived Shannon as just a woman. â€Å"Just† isn’t putting down that aspect, but that is all that society saw her as. So if the Citadel is looked at and known as an all boys militaristic school that women would never be able to step foot into as a student and Shannon was looked at as just a woman then in no way shape or form would she ever be allowed to attend that school. That’s the problem with our society. We base our judgment on what we see, not on what we know. Any women who is willing to put herself through that type of embarrassment and trouble and even death threats just to get into a school, in my mind is more of a man than any of those kids in the Citadel. Society is filled with stereotypes and that is what everyone is based off of. You, the next guy and me will always be looked at by society as part of a stereotype. This is the problem with the Citadel, and society in general. Perception is key in all events that occur at the Citadel. Perception plays a strong role in the Power of Context as wells as sexism at the Citadel. The focus on environment is the main aspect of the Power of Context. It says the people are â€Å"acutely sensitive to their environment† (Gladwell 159). People are therefore prompted to do certain things based on their perception of their environment. This is exactly what was occurring at the Citadel. The cadets were prompted to react physically towards each other based on what their perception of a man was. Knobs told me that they were forced to run through the showers while the upperclassman â€Å"gaurds† knocked the soap out of their hands and, when the knobs leaned over to retrieve it the upperclassman would unzip their pants and yell, â€Å"Don’t pick it up, don’t pick it up! We’ll use you like we used those girls! † (Faludi 105). The Citadel continually expresses the idea of being a man. However, the upperclassman takes advantage of this and confuses strength of a man with violence. These knobs that come into the university as boys, are turning into emotionally stunted individuals. They lack the understanding of a real man. As well as what it means to be in a relationship a part from other men. Women, whether they believe so or not, are a great importance to the future of the Citadel. The reality of the Citadel, however, is that it’s producing less â€Å"men† and more homosexuals. This may in fact be a direct result of no women in the vicinity. â€Å"When a Citadel attorney asked Doucet why female cadets would pose a problem on the campus, the only issue he raised was the humiliation that cadets feel if women observe the cadets’ on-campus interactions† (Faludi 104). Humiliation may be one of the strongest emotions that can alter ones character forever. However, if women were allowed in the school than humiliation would not be an issue because the men would change their ways to please women. Women posed no actual threat to the school, except the embarrassment of the cadets. Is that even a legitimate reason to prevent a girl of getting an education? Shannon was faced with more humiliation and threats than the boys in the school could ever imagine. Then, as they turned back to the house, they saw that across the white porch columns and along the siding of the house, the words, â€Å"Bitch,† â€Å"Dyke,† â€Å"Whore,† and â€Å"Lesbo† (Faludi 94). The Citadel Cadets were criticizing Shannon Faulkner because she wanted to be accepted. It just so happens that all the terms they used all categorized her as a man. Shannon could speak, act and dress like a man but no matter what she will never be able to be fully accepted beca use in their minds only a man a true man is suited for the school. The controversy at the Citadel is a sad but eye opening example of how our society is. Society puts them in a mindset where only one way is the right way. If society can open up their brains to more opportunities than a lot of problems would be alleviated. Malcom Gladwell poses the reasoning of the Citadels problems with the idea of the Power of Context. There is so much that goes on in a situation that it should never be that easy to give an answer. The situation at the Citadel is un-fair and wrong. Women are just as smart and important as men and should have the same rules. But in that argument, if you want to be treated the same, you can’t complain.

The Nature of Faith Essay -- Psychology Religion Papers

The Nature of Faith Faith is an essential aspect of religious experience. Events can often be understood by some people as aesthetic or pleasant [1] rather than religious because their frame of reference rejects the spiritual connection for a more temporal one. However, of course, there are experiences that people have that by-pass any effort on their part to explain them naturally and clearly demonstrate a spiritual situation. One British scholar described his experience, like those of many others, that convinced him of the reality of God. He had "no religion," no "real sense of personal relationship to God." He went for a walk alone one day, without particular thoughts or intentions, when he "became conscious of the presence of someone else" and realized a feeling that the "being of God" surrounded him. "It was no longer a matter of inference, it was an immediate act of spiritual... apprehension." The experience changed his whole perspective of the world and himself. "I had not found God because I had never looked for him. But he had found me; he had, I could not but believe, made himself personal to me" [2]. The man could interpret this experience because faith had been "awakened" or become functionally directed in him. Some people, and many psychologists, deem faith to be something akin to wishful thinking. The great philosopher-psychologist William James defined faith as a "belief in something concerning which doubt is still theoretically possible," that the believer acts in faith by taking steps which are not guaranteed to turn out as he thinks they should [3]. If faith is not wishful thinking, or acting in hope that the right thing will happen, then it is non-rational self-affirmation. "Religious assertions... r... ..., Publ., 1968. Bregman, Lucy. The Rediscovery of the Inner Experience. Chicago: Nelson Hall, 1982. Brown, L.B. The Psychology of Religion. London: SPCK, 1988. Miller, Ed. L. Believing in God: Readings on Faith and Reason. Upper Saddle River, NJ: Prentice-Hall, 1996. Otto, Rudolf. The Idea of the Holy: An Inquiry into the Non- Rational Factor in the Idea of the Divine and its Relation to the Rational. John W. Harvey (transl). London: Oxford University Press, 1970. Schleiermacher, Friedrich. On Religion: Speeches to its Cultured Despisers. John Oman (transl). New York: Harper and Brothers, Publ., 1958. Strunk, Orlo (ed). Readings in the Psychology of Religion. New York: Abingdon Press, 1959. Whittaker, John H. Matters of Faith and Matters of Principle: Religious Truth Claims and Their Logic. San Antonio, TX: Trinity University Press, 1981.

Great Gatsby Essay

In the beginning of Fitzgerald’s The Great Gatsby, Nick doesn’t care too much for Gatsby, but later Nick begins to like Gatsby, and by the end, Nick and Gatsby become best friends. It is sort of weird how their relationship develops, and the reason it develops. Nick and Gatsby seem to be two totally different people, but I guess opposites attract. In the beginning of Fitzgerald’s The Great Gatsby, Nick doesn’t care too much for Gatsby. Nick thinks that Gatsby is kind of odd, and mysterious. For example, on page 20, Nick says â€Å"he gave a sudden intimation that he was content to be alone†. That is kind of weird because if he wanted to be alone, why does he throw huge parties. Also Gatsby was just standing there with his arm extended looking at a light, if that isn’t weird than what is. This one encounter does not drive Nick away from getting to know Gatsby. Later in Fitzgerald’s The Great Gatsby, Nick begins to like Gatsby. Later on when Nick meets Gatsby at a party he describes his smile. The way Nick described it was not normal he said â€Å"It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. †(48) You don’t describe a smile that way unless you like that person, he could have just said he had a nice smile. After that Gatsby and Nick talked a lot more and hung out a lot more after that party, I guess you could say this was the beginning of a beautiful friendship. By the end of Fitzgerald’s The Great Gatsby, Nick and Gatsby became best friends. Towards the end Nick and Gatsby were always together. They went to lunch together, rode in Gatsby’s hydroplane together, and went to the city together. Nick liked Gatsby so much he said â€Å"They’re a rotten crowd,† I shouted across the lawn. â€Å"You’re worth the whole damn bunch put together. †(154) Nick also tells Gatsby’s father that â€Å"We were close friends. † (168) after Gatsby had died. At Gatsby’s funeral no one was their but Nick this showed that Gatsby had no other friends except for Nick. Even though Nick doesn’t seem to like Gatsby at the beginning the two of them end up as best friends. Even after Gatsby lies to Nick and then confesses the truth Nick was still friends with Gatsby.

Case Study of the Life of Ar. Phillip Chang

From Kuching, Sarawak, Ar. Phillip Chang is a good known designer for its singularity. He has been practising in his house United Consultant located in East Malaysia, ( Kuching, Sarawak ) for many old ages. His primary and secondary school has been done one of the celebrated missional school in Kuching which is ST. THOMAS’ male child junior and high school. After completing high school 2 old ages before than normal Malayan pupils, he acquire the chance to analyze at Australia for 2 old ages and finish 2 old ages of Australian high school. This is chiefly because he went to school before than other Malaysians, at the age of 5 alternatively of age of 7 which is the normal age to get down schooling. This is besides the chief ground he was able to hold the pick of class in NSW Matriculation Certificate. His instruction in the Sydney Boys High was funded by the Government at that clip. Mr. Phillip started to detect his involvement and endowment in art, pulling and originative chases during his high school instruction. He joined a few art competitions and about monopoly the competition in his class. This started to light the fire within himself of passion and endowment in art where it’s lead him to prosecute architecture. Before that his initial program was to take technology class nevertheless he opt for Architecture due to the ground that he wanted to be different from other top Asiatic pupils in Sydney whereby they all taking for technology class. Even though his determination to take architecture class might non be the finding to be an designer but it is the impulse to be different from his equals who went for technology class. It turned out that he ne'er regretted that determination. This been said, it do impact a individual believing based on what they experience. Before even stepping into Architecture, Mr.Phillip has been a smart pupil and at the same clip being an artistic pupil, and he take to travel for the more artistic way in his ain manner of construing the theory of â€Å"ARTISTIC† which how such â€Å"END USER† react to such â€Å"SPACE† . He has developed this idea of himself when he started to graduated from Malayan high school and complete it at the NSW Matriculation, at Sydney Boys High. He tends to be more optimistic in between both different civilization of both different state. Analyzing Architecture in Sydney University during Mr.Phillip’s yearss were non an easy undertaking. It was hard and ambitious as during those yearss, the architecture pupil had to take 14 topics and they had to go through each and every topic or else were being forced to reiterate the whole semester once more. During his 2nd twelvemonth, things tend to turned into his worst incubus as he took 18 compulsory topic and it was a tough clip for Mr.Phillip. At the same clip, he was active in pupil political relations, particularly among the abroad pupil and this really took a batch of his focal point and concentration from his surveies, but he was smart. He started to work smart and intermix in with the society. Sing wad is the result of this class, why is it being so tough for Asiatic pupils to corp up to the international criterion. He was presuming and researching all those stuff boulder clay he found that different reactions leads to different human behaviour. This course of st udy was being design for the international pupil and you, as an Asiatic, your cognition is much shallow but there’s something particular about Asiatic, Asiatic works harder in to accomplish something which they pursue. This is when he get down to acquire interested in human behaviour and had use them as one of the chief foundation of his design. Basically his Architecture life during university was rather alone to state from others, he dint studied much on planing, but he study more on building and more proficient side of architecture. He studied psychological science during his university clip besides. This is why he has ever this aureate regulation, built for the terminal user would appreciate and non for the aesthetic value for public to appreciate. Mr. Philip has ever live up to the motive of understanding the site context and human behaviour & A ; reaction is his chief key of design. By making so, he study the bulk human reaction towards a park. As Malayan China friendly relationship park was built in a surrounding of a residential context and confronting the chief route, Mr. Philip Chang took this chance to make a unstable circulation towards the way base of what he had observe on environing user. Therefore, two chief entryway was built to carry through the common behaviour of the environing user. The west site of the entryway, ( CHINA GATEWAY ) was placed at that place on the X Axis because of the surrounding of residential context. The community in Kuching, Sarawak prefer walking to a topographic point if its in the radius of a walking distance of 15 – 20 proceedingss. This shows that Mr. Phillip full fill the normal human behaviour of Kuching ; s Community as the West entryway is the most appropriate for walking dis tance travel. This are the importance of understanding the user demands and behaviour, the terminal user particular has ever play a large function in your design. One designer do non plan based on their premise, but one designer design based on the theory they produce from research. As for the north site of the entryway, ( MALAYSIAN GATEWAY ) , is another chief entryway which confronting the chief route. Traveling back to the normal human behaviour of Kuching’s community, if they were to go by vehicle to one topographic point, it should be seen clearly from far. This enable them to place the topographic point they heading to and at the same clip, Kuching’s community tends to be lazy in a fact where if one topographic point is non clearly pictured in their head, they find it troublesome to acquire to that topographic point, therefore they would be given to non travel to that topographic point. The scheme of this is to make a chief entryway confronting the chief route so mundane people base on ballss by and would detect this topographic point and ease up on happening their ways towards the topographic point. For climatic status, Mr.Phillip ever uses site context as the foundation of his design. One edifice does non merely landed on someplace like an UFO. It must ever intermix in with the site context and no base entirely by itself. This is to give the populace the vision and feelings of credence. For illustration the Malaysia China Friendship park. The site before was a abandon empty piece of land a little residential vicinity park being intersect by a minor route in between. This is the climatic status of the site, and as for the sun way, the China park would be exposed to inordinate sunshine during the afternoon and eventide which is when the peak hr of people coming in. This is normally the chief job of a site contextual design where in Malaysia, Sun plays a large factor impacting your site. It is because of the geometrical place Malaysia is at, which is under tropical clime. This in consequence, the tea marquee been built to shelter the user during afternoon, serve as a assemblage or meeting point where activities could keep during the afternoon. This is portion of a homocentric arrangement design where an axis of ten and y meet and make a homocentric infinite in the in-between moving like an vacuity to pull the user towards is, and it is moreover enhanced by the climatic factor which happens in Malaysia is the high exposure of sunshine and besides shelter from rain. The tea marquee been built in a manner that, there’s non much of an gaps and the roof were being design in a big overhand to shadow the user from sunshine. As for the other side, it is non extremely affected by he sunlight issues, but it is affected by the pollution from the chief route. Noise coming from the vehicle and air pollution is one of the chief factor. Landscaping and flora being done to cut down the air pollution, and it has been setback inwards to cut down the noise pollut ion, moving as a buffer zone in between the chief route and the park. The ground the marquee of the 7 cultural group being built in a really unfastened mode is because it does non exposed to inordinate sunshine, and it is located on the east side of the park. This once more blends in with the site context, because of it is located at Kuching Sarawak, the population are extremely from the ethnics group, so the terminal user would be attracted to this park. Socio – Culture has ever being one of the chief design theory of Mr. Philip. This friendly relationship park was being proposed to honor the relationship between China and Malaysia. The diagram above shows the harmoniousness of both civilization being unite into one component which being tied by the south China sea. The layout was built behind a strong theory of the Admiral Zheng He from China coming to Malaysia to offer friendly relationship and peace until today. This at the same clip creates an past experience ambiance to the user when they was on the site. It is one of the design theory where the terminal user could really appreciate more about the site and non merely blind sightly see the infinite without any consciousness of the site, for illustration the history, the intent, and etc. Basically, the West side of the park represent China, Admiral Zheng He comes from China and in order to acquire to Malaysia, he has to go through the south China sea which is the connexion between two state. So as you could see above, the Tea Pavilion strongly represent China with Chinese ain unique architecture which are the detailing on the decorations and oriental Chinese architecture. Like most of Chinese architecture civilization, one time the user enter, they would be greet by a broad unfastened infinite ( courtyard ) to stand for the magnificence of Chinese architecture. Follow up by the singularity of Chinese architecture which is the tea marquee. After Admiral Zheng He crosses the south China sea, he reached Malaysia and being greeted by the assorted civilization of Malaysia, which would be represent by the 13 provinces of Malaysia. Follow up by a Pavilion which represent the 7 cultural groups of Sarawak unite together as one to organize Sarawak, as this park was built in Ku ching, Sarawak. The whole theory behind this once more is the diverseness of civilization between China and Malaysia, and how different diverseness of civilization find peace within two wholly assorted civilization. The park symbolically re-pesent the theory of both state, and the architecture of both state strongly heighten as grounds of both civilization unites together as one. This is why socio-culture plays an of import portion as a theory where it does non merely affairs about how the terminal user would experience, but it is besides about the site context blending at the same clip creates an ambiance for the terminal user to see and this would be in consequence of the terminal user really knows more about the site, therefore he to the full understand the theory behind the whole design. The treatment was an architect design must non ever be merely aesthetically presentable but the thought and construct based on theory being produce by an designer must be able to back up the whole design. Do non plan for aesthetically ocular comfort for the populace and stop user, but design to intermix in with the populace and the terminal user. This conclude the decision of, every designer have their ain design based on their ain theory produced based on the research they did, but in order to hold that design proved is practical and success is non of import. The procedure of acquiring to the design, that is what matters most, because in the terminal of a twenty-four hours, one designer are planing for a community of public and end user. Architects occupation are non merely planing edifices and infinite, their day-to-day responsibility has ever been determining our female parent Earth and turn it into a better topographic point for humanity from past, towards the current and future to populate in. REFRENCES – Ivy Jong/Pertubuhan arkitek Malaysia ( 2011, September ) .Intersection.hypertext transfer protocol: //pamsc.org.my/wp-content/uploads/newsletter/PAMSC_NEWSLETTER_ISUE_4.pdf – Pertubuhan Arkitek Malaysia. ( n.d. ) .PAM directory.Retrieved from hypertext transfer protocol: //www.pamdirectory.my/profile_architect.aspx? id=288c982a-8c33-4e7d-8664-edfbb9b216ec